Persona Wood Fired Pizzeria FDD Summary

Type of Business
The franchise offered is for the establishment and operation of a dine-in pizza restaurant offering authentic Neapolitan artisan crafted style pizza baked in wood fired ovens at 800 degrees in 90 seconds, along with freshly made salads, and various beverages, including beer and wine. 2 franchise programs are offered : a single Persona Wood Fired Pizzeria restaurant and Multiple Persona Wood Fired Pizzeria restaurants.

Corporate Information
Persona Pizza Holdings LLC was formed as a Florida limited liability company on January 7, 2013 and converted to a Delaware limited liability company on November 27, 2013 to offer Persona Wood Fired Pizzeria
franchises. Thei principal business address is 147 East Carrillo Street, Santa Barbara, California 93101.

The total investment necessary to begin operations of a Persona Wood Fired Pizzeria franchise is $260,150 to $433,600. This includes $35,000 that must be paid to the franchisor or affiliate. The initial franchise fee is discounted to $25,000 for multiple unit developers.

The total investment necessary to begin operation of multiple Persona Wood Fired Pizzeria franchises ranges from $245,150 to $506,600 (but can be more if you choose to develop more than 10 units). The initial development fee ranges from $25,000 (to develop 2 franchises) to $112,500 (to develop 10 franchises) or higher for the development of more than 10 units.

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