Item 11: Franchisor’s Assistance, Advertising, Computer Systems and Training
Content: This is a list of the systems the franchisor brings to the table to assist the franchisee in becoming successful.
Purpose: This item is intended to provide the franchise prospect with a clear understanding of how the business relationship with the franchisor is structured.
Tips & Advice: It is critical to read this section very carefully. While the Content and Purpose are simply stated, the section itself is anything but simple. When you buy a franchise, you are purchasing the right to use the franchisor’s operating system. This section provides details regarding that system – assistance that will be provided before, during and after opening. Here again is where transparency benefits the prospective franchisee as well as the franchisor, because only the obligations stated here can be expected by the franchisee. This is not to suggest that many franchisors do not go above and beyond in any respect. The point is – they are NOT obligated to do so. So once again, it is vital you have awareness of the franchisor’s system and not make assumptions beyond the system as it is outlined.