VERLO Mattress FDD Summary
Type of Business
The franchisor grants you the right to operate a VERLO® Mattress retail/assembly store, retail mattress service store, or a retail only mattress store . At your Retail/Assembly Store, Retail Service Store, you will assemble and sell at retail custom mattresses and box springs and certain accessory items for the products. At your Satellite Showroom, you will sell Products and Accessories.
Corporate Information
FWR, LLC d/b/a Verlo Mattress was organized in Wisconsin as a limited liability company in June 2011. They conduct business under the name “Verlo® Mattress” and under the trademark “VERLO®.” Their principal business address is 301 N. Broadway Street, Suite 300, Milwaukee, Wisconsin 53202. They or their predecessors have offered franchises since 1989.
Investment
The total investment necessary to begin operation of a Retail/Assembly Store is from $846,837 to $1,378,702. This includes $51,990 to $52,985 that must be paid to the franchisor and their affiliates. The total initial investment necessary to begin operation of a Retail Service Store is from $664,131 to $1,038,001. This includes $51,990 to $52,985 that must be paid to the franchisor and their affiliates. The total initial investment necessary to begin operation of a Satellite Showroom is from $432,774 to $817,424. This includes $26,990 to $27,985 that must be paid to the franchisor and their affiliates.