Valpak FDD Summary
Type of Business
The franchise is for the establishment and operation of a business that promotes and sells cooperative direct mail advertising in VALPAK® Envelopes to be distributed within designated geographic areas.
Corporate Information
Valpak Direct Marketing Systems, Inc. is a Delaware corporation that was incorporated in August 1986. Valpak’s principal business address is 8605 Largo Lakes Drive, Largo, Florida 33773. Valpak is a wholly-owned subsidiary of Cox Target Media, Inc., a Delaware corporation which, in turn, is a wholly-owned subsidiary of Cox Enterprises, Inc., a Delaware corporation. Valpak has offered franchises since 1986.
Investment
The total investment necessary to begin operation of a VALPAK® Business, exclusive of working capital, insurance and the cost of a vehicle for use in the business, ranges from $82,200 to $200,800. These totals include the following amounts that must be paid to the franchisor or its affiliates: (1) a $2,000 initial franchise fee for an operating franchise or $2,500 for a dormant franchise; (2) a $13,000 training fee for an operating franchise or $15,000 for a dormant franchise; and (3) a territory acquisition fee that varies depending on the size of the Franchisee’s territory and its current mailing status, but not less than $12,000. If you purchase an existing VALPAK® Business from the franchiosr or one of its affiliates, the total investment ranges from $148,500 to $356,800, which includes the initial franchise fee of $2,000 and a $13,000 training fee (the territory acquisition fee is part of the purchase price).