SureStay Collection by Best Western FDD – Franchise Information, Costs and Fees
Type of Business
This Franchise Disclosure Document offers the right to convert an existing hotel to a hotel that utilizes the “SureStay Collection by Best Western®” name and is included on SureStay, Inc.’s reservations systems.
Corporate Information
SureStay, Inc. is an Arizona corporation formed in August, 2016 with a principal business address located at 6201 N. 24th Parkway, Phoenix, AZ 85016. They operate under their entity name, the names “SureStay® by Best Western”, “SureStay Plus® by Best Western”, “SureStay Studio® by Best Western”, “SureStay Collection by Best Western”, and no other name. They offered hotel franchises using the mark “SureStay Collection by Best Western” under a separate disclosure document from 2016 until March 2024, at which time they began offering hotel licenses using the mark “SureStay Collection by Best Western” under this franchise disclosure document. They have also offered hotel franchises using the marks “SureStay by Best Western” and “SureStay Plus by Best Western” since 2016 and have offered hotel franchises using the mark “SureStay Studio by Best Western” since April 2020.
Investment
The total investment necessary to begin operation of a 100-room SureStay Collection by Best Western that has been converted from an existing hotel is $880,000 – $2,917,495, which includes $34,745 – $46,490 that must be paid to the franchisor or its affiliate.
