Max Brenner FDD Summary
Type of Business
The franchise offered is to operate one of two concepts under the “Max Brenner” name. The first concept is a full-service, full-menu, casual-dining Chocolate Bar Restaurant serving breakfast, lunch and dinner (with such items as salads, sandwiches, burgers, pizza, pasta and chicken dishes), as well as chocolate themed beverages, sweets, pastries and desserts. The second concept is a counter-service, limited-menu, fast-casual Chocolate Bar serving breakfast, lunch and dinner, with a chocolate-based sweets, pastries and desserts menu, chocolate-themed beverages and a limited selection of chocolate-based savory items. Both Chocolate Bar Restaurants and Chocolate Bars engage in the retail sale of prepackaged and loose chocolate.
Corporate Information
Max Brenner Franchising LLC was incorporated under the laws of Delaware on January 2, 2013. They maintain their principal place of business at 260 Fifth Avenue, 9th Floor, New York, New York 10001.
Investment
The total investment necessary to begin operation of a new Max Brenner franchise ranges from $3,057,050 to $4,038,050 for the Chocolate Bar Restaurant and $1,261,050 to $1,536,050 for the Chocolate Bar. This includes $115,000 to $215,000 for the Chocolate Bar Restaurant and $85,000 to $185,000 for the Chocolate Bar that must be paid to the Franchisor or its affiliates