Flowerama FDD Summary


Type of Business
The franchise offered is for the retail sale of fresh cut flowers, floral arrangements, green plants, blooming plants, artificial flowers and plants, a full line of floral and plant accessories and gifts, and fresh fruit products, including fresh cut fruit arrangements and related products. The franchises offered by this disclosure document include a start-up Flowerama Center that is co-branded with the 1-800-Flowers brand, an existing Flowerama Center that will co-brand with the 1-800-Flowers brand, and a Fruit Bouquets Program.


Corporate Information
Flowerama Of America, Inc. was incorporated in the state of Iowa on April 22, 1966. Their principal place of business is 5108 Nordic Drive, Cedar Falls, Iowa 50613. They are a wholly owned subsidiary of 1-800-Flowers.Com, Inc., a Delaware corporation, their parent, through another wholly owned subsidiary of 1-800-Flowers, 1-800-Flowers Retail Inc., a Delaware corporation


Investment
The total investment necessary to begin operation of a start-up co-branded Flowerama Center is from $210,000 to $505,500 when the real estate is leased and from $498,000 to $964,500 when the real estate is purchased. This includes $17,500 to $35,000 that must be paid to the franchisor or its affiliate. The total investment necessary for an existing Flowerama franchise to co-brand with 1-800-Flowers is from $16,000 to $117,250. This includes $0 that must be paid to the franchisor or its affiliate. If you choose to purchase the Fruit Bouquets Program, the total investment necessary to begin operation of this program is from $20,500 to $57,000. This includes $2,000 to $11,000 that must be paid to the franchisor and/or its affiliate.


View the 2017 Flowerama FDD

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