Ascend Hotel Collection FDD – Franchise Information, Costs and Fees
Type of Business
The membership offered is for the right to construct and operate a hotel under the name and primary business trademark “ASCEND HOTEL COLLECTION”.
Corporate Information
Choice Hotels International, Inc. is Delaware corporation formed under the name Quality Courts Motels, Inc. They changed their corporate name to Choice Hotels International, Inc. on July 25, 1990. From November 1, 1996 to October 15, 1997, their corporate name was Choice Hotels Franchising, Inc. Their corporate name has been Choice Hotels International, Inc. since October 15, 1997. Their principal business address is 915 Meeting Street, Suite 600, North Bethesda, Maryland 20852. They have franchised full-service, upscale hotels under the trademark ASCEND HOTEL COLLECTION since 2008, and under the trademark ASCEND RESORT COLLECTION since 2013.
Investment
The total investment necessary to begin the operation of a newly constructed ASCEND hotel is between $8,924,896-$23,760,460 assuming the ASCEND hotel contains 80 guestrooms. The total investment necessary to convert a qualified existing hotel and begin operation of an ASCEND hotel is between $402,150-$2,778,210, assuming the ASCEND hotel contains 78 guestrooms. This includes $63,550 to $74,550 in fees that must be paid to the franchisor or its affiliates. These sums do not include the cost of any real estate or real estate taxes.
