American Deli FDD Summary
Type of Business
The franchises offered are for the establishment and operation of quick service restaurants that feature chicken wings, philly cheese steak and other sandwiches, other freshly prepared, grilled or fried items, beverage items and promotional items (“Restaurants”).
We were incorporated as a Delaware corporation in December 2008. Our principal place of business is 6401 Highway 85, Riverdale, Georgia 30274, and we do business under our corporate name and the Marks as described below.
Since January, 2009, we have franchised quick service retail outlets that feature chicken wings, philly cheese steak and other sandwiches, other freshly prepared, grilled or fried items, beverage items and promotional items (“Restaurants”). The Restaurants are generally located within large shopping centers, enclosed shopping malls, large strip shopping centers and other similar facilities. The Restaurants will feature the mark “American Deli.” The Restaurants will also feature the additional principal service marks, trademarks, trade names, logos, emblems and indicia of origin identified in Item 13. These principal marks and all other marks which may be designated by us in the future in writing for use with the System (defined below) are referred to in this Disclosure Document as the “Marks.” As of the date of this Disclosure Document, we have not owned or operated any Restaurant. We have not offered franchises in any other line of business and we do not engage in any other business activity.
The total investment necessary to begin operation of an American Deli franchise is $230,000 to $295,000. This includes $10,000 that must be paid to the franchisor or affiliate. In addition, if you purchase a turnkey Restaurant, the cost of the Restaurant must be paid to the franchisor or affiliate.