Flowerama FDD – Franchise Information, Costs and Fees
Type of Business
The franchise offered is for the retail sale of fresh cut flowers, floral arrangements, green plants, blooming plants, artificial flowers and plants, a full line of floral and plant accessories and gifts, and fresh fruit products, including fresh cut fruit bouquets and related products. The franchises offered by this disclosure document include a standard Flowerama Center, start-up Flowerama Center that is co-branded with the 1-800-Flowers brand, an existing Flowerama Center that will co-brand with the 1-800-Flowers brand, and a Fruit Bouquets Program.
Corporate Information
Flowerama Of America, Inc. was incorporated in the state of Iowa on April 22, 1966. Their principal place of business is 5108 Nordic Drive, Cedar Falls, Iowa 50613. They are a wholly owned subsidiary of 1-800-Flowers.Com, Inc., a Delaware corporation, their parent, through another wholly owned subsidiary of 1-800-Flowers, 1-800-Flowers Retail Inc., a Delaware corporation. They have offered franchises for freestanding centers since April 1988.
Investment
Standard Flowerama Center Franchise Program. Under the Standard Franchise Program, you will sign a Franchise Agreement to operate one Standard Flowerama Center at a single location. The total investment necessary to begin operation of a Standard Flowerama Center franchise is from $227,000 to $855,000 when the real estate is leased and from $502,000 to $1,163,000 when the real estate is purchased. This includes $18,650 to $38,000 that must be paid to the franchisor and/or its affiliate.
Co-Brand Flowerama Center Franchise Program. Under the Co-Brand Franchise Program, you will purchase either one start-up Flowerama Center that will be co-branded with the 1-800-Flowers brand, or, if you are an existing Flowerama franchisee, you will obtain the right to co-brand your existing Flowerama Center with the 1-800-Flowers brand. The total investment necessary to begin operation of a start-up Co-Brand Flowerama Center is from $227,000 to $855,000 when the real estate is leased and from $502,000 to $1,169,000 when the real estate is purchased. This includes $18,650 to $38,000 that must be paid to the franchisor and/or its affiliate. The total investment necessary for an existing Flowerama franchise to co-brand with 1-800-Flowers is from $24,500 to $127,250. This includes $1,150 to $3,000 that must be paid to the franchisor and/or its affiliate.
Fruit Bouquets Program. Under the Fruit Bouquets Program, the franchisor will grant you the right to offer and sell fruit bouquets and related products from your Standard Flowerama Center or Co-Brand Flowerama Center. If you choose to purchase the “Fruit Bouquets Program”, the total investment necessary to begin operation of this program is from $18,500 to $53,500. This includes $0 to $7,500 that must be paid to the franchisor and/or its affiliate.
